Monday, October 12, 2009

Sports Commercials are Dudely

So, between football and the baseball playoffs, I've been watching a lot of sports in the last few days. That also means I've been subjected to a lot of commercials. While it's no surprise that advertisers (much like the editors of Cosmo) assume that the default sports viewer is male, I've noticed that they also apparently think that every single one of them has erectile dysfunction.

Seriously, it's nothing but wall to wall commercials for Viagra, Levitra, Cialis, and probably a few other little blue pills that I'm forgetting. (And if you throw sports radio into the mix too, you also get the penis enlargement ads going.) One particular ad that repeated over and over featured a guy having a conversation with his own reflection in a window about how he really should talk to his doctor about his ED. I'm thinking that while this guy is having that very important talk, he should probably also mention to his doctor that he's having hallucinations, hearing things, and talking with himself out loud while walking down the street.

I get that they show all of these commercials during sports because they know that a lot of guys are watching, but I'm wondering if they think about the fact that a lot of guys are watching with a lot of other guys. Are the guys supposed to have a friendly chat about their...difficulties while they're sitting around the man wall watching Monday Night Football? Cause while I don't think there should be any stigma about erectile dysfunction, there often is, and with the macho culture that surrounds sports to begin with this seems more like a recipe for a bunch of guys grandstanding about how much they don't need any of these products.

I guess I shouldn't complain too much about having to watch all of these commercials. Since advertisers haven't yet figured out that hey, there are women watching sports too, it's generally a nice break from all of the ads for diet plans, cleaning products, and yogurt that they think us girls just love. At least with the dudely ads I get to be annoyed in a different way.

No comments: